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Anatomy of a Landing Page - Part 3: Making The Final Choices

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By: David Dunlap

Thus far you have learned all the basics necessary to build landing pages. In fact, after reading the first two articles in this series (The Pieces and Making it Fit) you can go on to create landing pages that will increase your conversion rates. However, the third step is what separates the good from the great and the advanced users from the experts. In this article, we will look at testing and refining your landing pages.

Landing pages serve a purpose. Each element found on a landing page should help in achieving that purpose. For instance, if a landing page is designed to move the visitor to purchase, then each element needs to aid in the selling. With that in mind, testing looks at the impact each element has on the landing page's mission. Through different forms of testing, elements are replaced, tweaked, and eventually......read the article



Keys to Successful Internet Management

Starting a Website - A 12 Step Guide

Choosing Keywords That Bring the Best Results

Experts agree that any organization will suffer large penalties when it allows its Internet or intranet applications to experience downtime. With Web-based business applications, perception is reality; and your customers and employees....Keys to Successful Internet Management This guide will show you the steps you should go through before, during, and after your website project. This is by no means a complete account, as I will try to be as industry-nonspecific as possible....Starting a Website - A 12 Step Guide As a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes....Choosing Keywords That Bring the Best Results


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